On-Site SEO is the things that happen in or on your website. This include things such as mobile friendly, page load speed, page metadata, page links, headings, content, redirects, duplicate content, and title tags to name a few. We check and go through all of these and ensure they a fully optimised to get the best from your website.
Off-Site SEO is things that happen outside of your website such as social media marketing and link building. Social media is a big influence, not just for your business but also for your website and Google. Link building is this biggest ranking factor for Google, but it is time consuming and costly, its something that can take months and years to build
Picking the right keywords for your website to target is very important. You need to aim for very keywords, and also look for similar keywords that are closely related to your website to also target, things such as monthly search volume and competition is taken into account.
Nothing beats good quality content on your pages. Google loves detailed and in-depth content so having a good amount of text on your pages can help with your ranking, the important factor here though is quality, external links and content must be relevant and unique. Google hates duplicated content and you will get penalised for it.