SEO is very important. It is the backbone of ranking on Google and other search engines along with very good backlinks. These are the two key areas that will ensure your website and business gets noticed. There are very simple parts of SEO and very technical parts of SEO. When you combine them together the results can be astounding. Over 80% of the websites out there are not optimised properly, with even simple small mistakes such as not setting a canonical link for their home page so Google knows which version to index or even very slow loading pages that should not be slow if done correctly.
On-Site SEO are the things that happen in or on your website. This include things such as mobile friendly, page load speed, page metadata, page links, headings, content, redirects, duplicate content, and title tags to name a few. We check and go through all of these and ensure they are fully optimised to get the best from your website.
Off-Site SEO are the things that happen outside of your website such as social media marketing and link building. Social media is a big influence, not just for your business but also for your website and Google. Link building is this biggest ranking factor for Google, but it is extremely time consuming and costly, its something that can take months and years to build properly.
Picking the right keywords for your website to target is very important. You need to aim for precise keywords, and also look for similar keywords that are closely related to your website to also target, we take things such as monthly search volume and competition into account.
Nothing beats good quality content on your pages. Google loves detailed and in-depth content so having a good amount of quality and unique text on your pages can help with your ranking, the important factor here though is quality, external links and content must be relevant and unique. Google hates duplicated content and you will get penalised for it.